About AltTextLab
We believe every image deserves to be understood.
We believe every image deserves to be understood. By people using screen readers. By search engines. By AI-powered answer engines. AltTextLab writes the alt text that makes all three possible — automatically, at the scale your image library actually has.
Used by teams at
OUR STORY
How we got there
For years, working across different web projects, Andrei Zanouski kept running into the same problem: images needed alt text, the tools to handle it were few, and none of them fit.
Our mission
Founder @ AltTextLab
The reasons were never quite the same: sometimes the descriptions were too generic, sometimes the tool didn't talk to the CMS the team had picked, sometimes it just wasn't built for how the team actually worked. But the result was always the same: nothing fully worked, so I'd end up building something custom to cover the gap.
At some point I stopped treating it as a one-off. If the same gap kept showing up, it was worth solving properly instead of patching around it again. That's what AltTextLab is: everything that used to be a workaround, built once and properly.
Our approach
What we believe
We treat alt text like a content decision, not a checkbox to clear.
Accessibility should scale with your content
Publishing accessible content shouldn't depend on someone's backlog. We automate image descriptions so accessibility keeps pace with your website.
Every description should fit where it lives
Before generating a description, we analyze the page title, product information, surrounding content, and image context. Because the same image can require a completely different description depending on where it appears.
One tool should work across any site you use
Whether your site runs on Shopify, WordPress, Craft CMS, Webflow, a custom stack, or anything else, AltTextLab can connect through native integrations, our Web Snippet, or API.
Testimonials
Teams that stopped writing alt text manually
Rated 4.8 / 5 on G2
Lynn Zawie · Director, Web Services
Stony Brook University · Verified on Trustpilot
I tried a few others plugins before I found this one. The others were either too complicated or too expensive. This plugin was simple to use and install and worked immediately. The alt tags it generates are perfect. Very descriptive and accurate.
Caleb Stewart · Project Manager
Good Work · Verified on G2
The software is easy to use, and the generated alt text is accurate! Additionally, the support team is very responsive and helpful. It was also easy to set up within our content management system.
Make every image understandable
Start free with 25 images per month. Plans from $5/month when you need more.
Get started free
Works on any website
WCAG-compliant output
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