Settings - AltTextLab

All settings are available under AltTextLab → Settings in your WordPress admin.

General

Setting	Description
Generate alt text automatically for new uploads	When enabled, alt text is generated for every new upload automatically.
Language	The language for generated alt text (e.g. English, German, French). See supported languages. WPML is supported — see below.
Writing style	Controls the tone and length of the output: `descriptive`, `neutral`, `matter-of-fact`, or `minimal`. See Writing styles.

If WPML is installed, the Language setting changes to a list of your active WPML languages. Select which ones should have alt text generated. Enable Use a single language instead to override WPML and always generate alt text in one fixed language.

SEO & context

Setting	Description
Use focus keyphrases to generate alt text when available	Uses the focus keyphrase from your SEO plugin to make alt text more relevant. Works with Yoast SEO, RankMath, AllInOne SEO, Squirrly, SEOPress, and SmartCrawl Pro.
Use post title as context	Passes the post title to the AI so it better understands what the page is about.

Output

You can optionally add a prefix or postfix to each generated alt text, and choose to apply the alt text to the image’s title, caption, or description fields automatically.

Setting	Description
Prefix	Text added before every generated description.
Postfix	Text added after every generated description.
Use the generated alt text as the image title	Writes the generated alt text to the WordPress image title field.
Use the generated alt text as the image caption	Writes the generated alt text to the image caption field.
Use the generated alt text as the image description	Writes the generated alt text to the image description field.

WooCommerce

If you have WooCommerce installed and activated, this section will appear in your settings. Enabling at least one option activates E-commerce mode. For best results, enable all options — the more product data the AI receives, the better the quality of the generated alt text.

Setting	Description
Use product name for generating alt text	Includes the product name (e.g., “Air Max 90”, “iPhone 15”) in the alt text to make it more specific.
Use product brand for generating alt text	Adds the product brand (e.g., “Nike”, “Apple”) to the generated alt text. If multiple brands are selected, only the first one is used.
Use product color for generating alt text	Adds the color of the product (e.g., “red”, “charcoal gray”) to the generated alt text if available. Enter the slug of the attribute where you store product colors in the Product color attribute field.
Use product material for generating alt text	Includes the product’s material (e.g., “leather”, “cotton”) in the alt text for more detail. Enter the slug of the attribute where you store product material in the Product material attribute field.

By default, the plugin looks for attributes with the slugs color and material. If your store uses different slugs, update them in the Product color attribute and Product material attribute fields above.

System

Setting	Description
This site is reachable over the public internet	When enabled, the plugin fetches images by URL. Disable for local, private, or password-protected sites — images will be uploaded directly instead.
Cancel alt text generation if it takes more than N seconds	Maximum time to wait for a generation response before the request is abandoned.
Logs	A log of recent generation activity. Useful for troubleshooting. Can be cleared at any time.